Retail Sector

We believe that business objectives and users’ goals should be treated as equals, and that doing this creates winning brand experiences.

Our opinion is that insight and understanding are crucial for achieving success but also know that, on occasions, unnecessarily bloated research projects can delay progress. To this end we have made a conscious effort to be able to provide insight for businesses of any size in an agile timeframe.

How we can help you

If you can’t confidently answer yes to all of the following questions, you would benefit from our services.

• Have you defined your audience segments?
• Have you created audience personas?
• Have you identified your users red routes (key tasks)?
• Do you use a user-centered approach?
• Do you conduct regular user testing?

Optimise and refine

We help businesses identify and fix problems with their existing user experiences and work with them to set up methods to measure, monitor and iterate based on data from three key usability metrics – effectiveness, efficiency and satisfaction.

• Do you monitor user satisfaction?
• Do you monitor the effectiveness and efficiency of your digital services?
• Are you happy that your user experience can’t be improved?